Kitzbühel is an impressive name to drop in the pub. Every Ski Sunday viewer knows that the Hahnenkamm racecourse is the most challenging on the World Cup circuit, helping the resort to cultivate a reputation as a rather special place. But the racecourse is untypical of Kitzbühel’s slopes – and there is nothing very special about coping with icy, slushy or bare slopes. We have visited Kitz countless times and rarely found decent snow on the lower slopes. It does, of course, get good snow at times and has invested serious money in snowmaking. But Kitzbühel has low altitude, and that means that its problems won’t go away.

The resort is very far from exclusive. It has its pricey, elegant hotels, but it also has a huge amount of hotel and guest-house accommodation that is more affordable – and not surprisingly attracts quite a few low-budget visitors, many of whom are young and intent on a good time.

Enthusiasts enjoy its unique combination of historic town and extensive slopes.